Nick Talbert
I build go-to-market systems that compound.
Twenty-plus years in B2B marketing and GTM leadership. Built and led marketing at companies from Series A through public. The common thread: figuring out how to make growth programs compound instead of decay.
Most GTM decisions get made on instinct and pattern-matching. That works until it doesn't — until you're trying to diagnose why pipeline dried up, or why a program that worked at $5M ARR broke at $20M. The underlying dynamics aren't random. They follow patterns. Physics-like patterns.
That's why I built the Physics of Marketing framework — to bring structure to GTM decisions that most companies make by feel. Mass, momentum, friction, surface area, escape velocity. These aren't metaphors. They're diagnostic tools for understanding why some growth systems compound and others stall.
Now I run Strategnik, working with founders and CROs who are done guessing. We build GTM systems with real mass behind them — the kind that still generate pipeline after you stop pushing.
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