Services
Build the machine.
Not the team.
I build the Context Layer — the foundational operating context that allows AI agents to run your marketing with the precision, style, and strategic intent of your best marketer. Not a chatbot. Not a consultant. The infrastructure that makes AI-native marketing actually work.
01
Conversation
30 minutes. No pitch — just signal.
02
Diagnostic
2-4 weeks. Map every gap.
03
Build
30-90 days. Deploy the layer.
Is this you?
- You're a CEO, founder, or CRO at a Series B through pre-IPO B2B SaaS company
- Your team has AI tools but nothing feels different — output went up, pipeline didn't move
- You're asking: Should I hire a Head of Marketing or build an AI-native system?
- How many marketers do I actually need? What does marketing look like in 18 months?
- You can picture the problem — you cannot picture the solution
The Context Layer makes the solution visible.
Services · engagement shape
Three shapes. One direction.
Most companies start with the Diagnostic and self-select into the Sprint within three weeks. Not everyone should buy the Sprint. The Diagnostic tells us both.
Digital Context Audit
Teams who suspect something is broken but can't name it.
- →Audit of current operating context
- →Friction map across the funnel
- →Physics of Growth diagnosis
- →12-page anonymized benchmark report
- →One 90-min readout
Context Layer Sprint
Teams ready to build the infrastructure.
- →Everything in Diagnostic
- →Full Context Layer build (6 components)
- →Machine-readable brand + ICP spec
- →Content model + schema deployment
- →KPI framework + dashboard
- →Agent / tool integration handoff
- →Weekly Tuesday standups
Advisor Retainer
Teams with a Context Layer in place who want ongoing calibration.
- →Bi-weekly strategic syncs
- →Context Layer updates as you scale
- →GTM leader coaching
- →Slack + async access
- →Quarterly physics re-diagnosis
Also Available
Digital Context Audit™
A standalone AI visibility and GTM diagnostic. Tests 15-20 buyer queries across ChatGPT, Perplexity, and AI Overviews. Audits content authority and organic pull. Delivers findings, priority gap list, and 30-day action plan. Often serves as the entry point to the full Context Layer engagement.
Learn moreGTM Strategy
Focused GTM engagements — positioning, ICP development, pipeline mechanics, competitive framing. For companies that need strategic clarity before building infrastructure.
Learn moreHow It Starts
Conversation
30 minutes. You tell me what you're seeing — or not seeing — in your marketing results. I tell you whether the Digital Context Audit is the right move or if something else would serve you better. No pitch, just conversation.
Diagnostic
2-4 weeks. I assess your marketing function across all six components of the Context Layer. You get a gap analysis, architecture blueprint, and build plan.
Build
30-90 days. The Context Layer gets built, deployed, and connected to your stack. Your team gets trained. The system compounds from day one.
Before You Hire, Build, or Buy
Know what you're actually missing. The diagnostic maps the six forces — mass, context field, surface area, friction, momentum, and escape velocity — against your current state and tells you what to build, in what order.
Start the conversation