Case Studies
Systems I've built. Problems I've solved.
Each case study walks through the situation, the insight, the system architecture, and the measurable outcome. Real infrastructure, real results.
Growth Infrastructure Series
Selected Case Studies
Developer-to-Enterprise Pipeline for Open Source AI
How we turned GitHub stars into six-figure deals by building visibility into the developer evaluation process. Multi-layer signal capture from GitHub, Hugging Face, and API usage fed a dual-track scoring system that separated technical validation from commercial readiness.
Propensity Scoring That Actually Works
The propensity model was mathematically sound. It was also practically useless. The prediction problem turned out to be a data governance problem — four systems with different naming conventions, conflicting data types, and no automated sync. We rebuilt it from the ground up.
17 Lifecycle Archetypes: 157% Velocity Improvement
One nurture track. One set of content. Same emails to everyone. Lead-to-value averaged 47 days. We mapped 17 distinct buyer archetypes — each with custom content types, channel orchestration, and velocity rules — and cut that to 19 days.
Three Weeks to Fix a 300% Cost Increase
April 2021. Apple releases iOS 14.5. Meta's pixel starts lying. SQL costs tripled overnight on a $13M marketing budget. We had three weeks to pivot the entire demand gen engine from pixel-dependent paid social to ABM, first-party data, and channel diversification.
Two-Sided Acquisition for Government Expert Networks
Two-sided marketplaces have a chicken-and-egg problem. We scraped SAM.gov, USAspending, and LinkedIn to build simultaneous demand-side and supply-side acquisition engines — matching government contractors with former federal executives at scale.
Clean Room Data Architecture: Privacy-First Measurement
This was 2017 — before GDPR, before CCPA, before App Tracking Transparency. We built privacy-first cross-screen attribution using data clean rooms because our customers' first-party data couldn't be combined with media exposure data without creating contractual nightmares.
See something relevant?
These case studies represent a fraction of the systems I've built. If you're facing a similar challenge, let's talk.